UNCLE CALVENS

Uncle Calvens FX is a newly launched trading channel focused on high winrate gold signals, live trading, and education-based seminars. With a strong trading track record and a bold brand, the client needed an aggressive awareness campaign to penetrate the Malaysian Chinese market and attract serious retail traders.

CLIENT CALVENS CHAI
YEAR 2024
CATEGORY FINANCIAL SERVICES
LIVE PROJECT Visit Site

OBJECTIVE

Build brand awareness quickly in Malaysia. Position Uncle Calvens FX as a trusted signal provider & mentor. Drive conversions into a private Telegram channel for premium access. Effectively utilize a Meta Ads budget of RM40,000

STRATEGY AND EXECUTION

Emphasized "high winrate" and proof of results to create authority and interest inside the channel. Designed visual content showing : Live trade recaps. Winning streaks. Seminar and mentorship video clips. Video clips of Uncle Calven giving direct calls or market breakdowns. Copy tone: Credible, hype-driven but grounded, inviting viewers to see the proof for themselves.

Intense market research, refined brand message, and created a brand new look to truly showcase their identity.

Experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

PROJECT SOLUTION

The campaign was a highly successful conversion funnel: RM40,000 ad budget well-spent across strategic placements (IG/FB feeds + stories) Over 400+ subscribers converted into the private trading channel. Brand recognition surged within Malaysian trading circles. Increased credibility for Uncle Calven as a mentor and trading authority

Data recorded daily in to google sheets. Tracking CTR, CPC, CPM. Daily KPI is to get CPS below $10.