CLINIC UMI AZALIN
Klinik Umi Azalin was a brand-new general clinic looking to establish a strong presence in the local area. The clinic needed an awareness campaign that would: Make people in the vicinity know the clinic existed. Drive real, physical foot traffic. Promote its opening services starting with baby scan promos.
- CLIENT UMI AZALIN
- YEAR 2025
- SERVICEADVERTISING
- CATEGORY HEALTH AND PHARMACY
- LIVE PROJECT Visit Site
Strategy & Execution
Developed a localized Meta Ads awareness campaign focused on trust, relevance, and immediate value. Key strategic moves: Hyperlocal targeting within the clinic's radius to ensure ads only reached relevant residents. Highlighting the baby scan service with a limited promo price, appealing to young families and expecting mothers. Positioning the clinic as friendly, modern, and community-based.
Created ad visuals with clinic branding + real images of the baby scan room
Wrote Malay-friendly ad copy that was warm, trustworthy, and clear
Included CTA to book now before slots run out (creating urgency)
Split test different ads creative, targeted Pin location. Keep tracking CTR, CPC, CPM. Daily KPI is to get CPL below $5.
Project Solution & Results
The Meta Ads campaign delivered fast, tangible results: The baby scan promo was fully booked with 50+ patients walking in for appointments. Local awareness increased significantly, with organic word-of-mouth following the ad push. Positive feedback from clients and early patients helped position the clinic as a trusted healthcare provider.
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