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FIFARASOL

Fifarasol is a local fashion clothing store looking to scale their online sales using paid advertising. The brand was already well-established in terms of product quality but lacked an optimized digital funnel.

  • CLIENT FIFA RASOL
  • YEAR 2023
  • CATEGORYCLOTHING STORE
  • LIVE PROJECT Visit Site

OBJECTIVE

Drive more sales while reducing cost per purchase. Increase overall ROAS month by month

STRATEGY & EXECUTION

Launched A/B split tests for : Multiple audience segments (interest-based, lookalikes, demographics). Different ad creatives (lifestyle vs flat lay product shots). Varying copy angles (discount-driven, trend-driven, benefit-driven).

DEVELOPMENT

Continuous Optimization : Monthly updates to creatives on both TOF (Top of Funnel) and BOF (Bottom of Funnel). Regular promotional bundles boosted purchase intent while maintaining strong ROAS. Real-time performance tracking allowed proactive budget shifts.

Ads creative analysis by tracking Hook Percentage, Conversion Rate, Return on Ads Spend, Landing Page Conversion, Hold Percentage

FB ads manager max campaign timeline. 

PROJECT SOLUTION

The campaign produced consistent improvements month over month, proving the power of structured testing and full-funnel optimization : We created new campaigns by selecting top performing ads. In addition, we kept on refreshing new ads creative, this in return makes the audience always interested in our ads and not see the same ads. 

Ads creative used for top funnel
Ads creative used for middle / bottom funnel

Key Outcomes:

  • CPP dropped by nearly 48% from May to August

  • ROAS increased by 85% over the same period

  • Monthly sales grew by more than 8x

  • Fifarasol’s digital funnel is now stable, scalable, and backed by proven creatives

  • MORE WORKS MORE WORKS
  • MORE WORKS MORE WORKS
  • MORE WORKS MORE WORKS
  • MORE WORKS MORE WORKS
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