BISIKAN
Bisikan is a Malaysian horror-psycho thriller initially set to hit screens in 2020. But with the global pandemic halting production and release schedules, the film was placed on indefinite hold. Instead of letting the buzz fade, we pivoted. Transform the pause into a slow-burn awareness campaign. Building suspense and growing a fanbase even before the release.
- CLIENT DALPHALEGACY
- YEAR 2021
- CATEGORYMOVIE
OBJECTIVE
Build a strong and curious audience base before the official launch. Keep the momentum alive despite delays, using phased marketing. Encourage emotional connection and anticipation through behind-the-scenes content and narrative-driven storytelling. Drive brand consistency and visual identity across platforms.
Strategy & Execution
Developed a phased content plan, with clear focus areas each quarter : Teasers (Posters, one-liners, shadow visuals). Behind-the-scenes footage with directors and actors. Artist-led “fear reaction” or “whisper challenge” content to engage audiences organically. Platform-specific storytelling (Instagram for visuals, Facebook for deeper engagement).
Audience Engagement Tactics
Leveraged Facebook & Instagram Ads to widen reach and generate curiosity. Created high-conversion video snippets optimized for both ads and reels. Worked directly with the director and cast to produce original content that felt personal and unsettling, fitting the tone of the film.
Design & Crative Direction
Designed poster series that gradually revealed clues and themes. Maintained a consistent horror-psycho visual tone — eerie lighting, distorted typography, and g.rainy textures. Edited all campaign videos to evoke tension and emotional intrigue, not just jumpscares
Series of execution of ads created to cold audience
Retarget ads to people who engaged ads hot audience
Poster designs
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