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HOUSE OF CRYPTO

The House of Crypto campaign was one of the most exciting and demanding projects our team had ever taken on. We were tasked with promoting Nominex, a cryptocurrency investment platform backed by the Binance Broker Program, the No.1 crypto exchange in the world. This was a leap into an entirely new niche, one that required us to adapt fast, learn the crypto space quickly, and convert a skeptical audience into committed investors.

  • CLIENT HOUSE OF CRYPTO
  • YEAR 2022
  • CATEGORY FINANCIAL SERVICES

OBJECTIVE

Build awareness around Nominex as a trustworthy crypto platform. Educate and acquire qualified leads ready to invest. Optimize for Cost Per Subscriber (CPS) under $4. Build consistent traffic across Facebook, Instagram, and TikTok. Shorten the lead-to-investor sales cycle. Maintain brand trust through consistent messaging and visuals.

STRATEGY AND EXECUTION

Identified high-interest audiences (crypto-curious, traders, tech-savvy youth, and side-income seekers). Developed posters and videos to explain : The legitimacy of Nominex (Binance-backed), Ease of use for beginners, Step-by-step investment flow, Constant A/B testing of creatives and messaging.

Posters used for Content, Google Display Network
Posters used for Content, Google Display Network

Strengthened brand perception by ensuring all visuals followed House of Crypto’s brand guidelines

Posters used for Content, Facebook & Instagram Ads
Posters used for Content, Google Display Network
Posters used for Content, Facebook & Instagram Ads
Posters used for Content, Facebook & Instagram Ads

Experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

Content calendar for all social media platforms and it will be used for ads.

Weekly Schedule for Shooting content

We implemented Spark Tiktok Ads to get people to view our profile thus in return will gain followers. Furthermore, to always ensure our brand guideline is always consistent.

PROJECT SOLUTION

Within 3 months, the results were clear : Over $200,000 invested into Nominex from qualified leads. Cost per subscriber optimized under $4. TikTok Spark Ads grew the brand profile and built a strong base of engaged followers. A full content + media buying SOP now supports ongoing campaigns.

$200K in investment flow — the House of Crypto team proved that with strategy, speed, and precision, no niche is too foreign to master.

Data recorded daily in to google sheets. Daily KPI is to get CPS below $5

FB ads manager : Daily KPI to keep track at CTR, CPC, CPM

Tiktok Ads Manager : Daily KPI looking at CTR, CPC, CPM

  • MORE WORKS MORE WORKS
  • MORE WORKS MORE WORKS
  • MORE WORKS MORE WORKS
  • MORE WORKS MORE WORKS
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