OBJECTIVE
Refresh the visual identity of Mangganenen to reflect modern, youthful energy.
Create a cohesive brand look that works across packaging, social media, and print.
Help position Mangganenen as a local favorite with a bold, Instagrammable presence.
Maintain familiarity with existing customers while inviting in a new crowd.
STRATEGY & EXECUTION
Design Direction :
Developed a new visual style with vibrant pastel color palettes, reflecting the playful, refreshing nature of the product.
Designed a modernized logo that is bubbly, fluid, and friendly, echoing the brand name’s quirkiness.
Introduced consistent graphic elements like iconic fruit illustrations, cup silhouettes, and splash effects to represent the ice-blended concept.