loader

ICE BLENDED

Mangganenen is a local ice blended beverage brand known for its playful name and unique flavor offerings. As the brand matured, it needed a visual refresh to align with its evolving identity and appeal to a younger, trend-driven customer base.

  • CLIENT man
  • YEAR 2023
  • CATEGORYFOOD & BEVERAGE

OBJECTIVE

Refresh the visual identity of Mangganenen to reflect modern, youthful energy. Create a cohesive brand look that works across packaging, social media, and print. Help position Mangganenen as a local favorite with a bold, Instagrammable presence. Maintain familiarity with existing customers while inviting in a new crowd.

STRATEGY & EXECUTION

Design Direction : Developed a new visual style with vibrant pastel color palettes, reflecting the playful, refreshing nature of the product. Designed a modernized logo that is bubbly, fluid, and friendly, echoing the brand name’s quirkiness. Introduced consistent graphic elements like iconic fruit illustrations, cup silhouettes, and splash effects to represent the ice-blended concept.

Project Solution & Results

The new brand design successfully gave Mangganenen a youthful, refreshing new identity. Designs were used across digital platforms, takeaway packaging, and store banners. The brand now feels more cohesive, recognizable, and social-media friendly, with visual elements that naturally invite shares and snaps. Client feedback was enthusiastic, citing increased customer interest and better brand recognition in-store.
  • MORE WORKS MORE WORKS
  • MORE WORKS MORE WORKS
  • MORE WORKS MORE WORKS
  • MORE WORKS MORE WORKS
error: Content is protected !!